Protect value in Travel and Tourism : PwC
For companies surrounded by economic uncertainty mixed with a competitive surge of deals worldwide, creating value is a real challenge. A value bridge can be used to identify actions that can prevent value loss and preserve value in times of disruption, while also strengthening your company’s competitive positioning to help it come out ahead. The pandemic increased business for domestic travel, while the short haul is only beginning to return and long haul travel is seeing a slower recovery. Customer attributes can include age, affluence, and reason to travel. The younger and …